My guest for this episode is Dahlia El Gazzar, who lives and works out of Melrose Massachusetts in the USA.

Dahlia is the owner of Dahlia + Agency, brand + experience + marketing agency.

With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trendsetting solutions, event tech news, and professional branding expertise.
Dahlia has featured in a number of whose who lists in the event industry including.
  • Best Event Tech Evangelist: Event Tech Live 2022
  • Most Influential Women in Event Tech: BizBash 2021
  • Eventex 100 Top Influencers in Events Industry 2020
  • Smart Meetings Magazine 2019 Smartest Women in the Industry – Hall of Fame
  • Top 500 People in Events by BizBash 2019
  • Top 25 women in the meetings industry list by Meetings & Conventions Magazine

The wide ranging conversation includes;

  • Why event organisers fear change?
  • The importance of trusting the new talent in your organization
  • How organisers get over the fear and embrace creating new event experiences? 
  • What should event marketers be doing less of and more of?
  • Dahlia's views on the trends in event technology
  • Why Dahlia believes it’s a golden age for freelancers and independent contractors in the event industry
  • What Dahlia loves most about working in the events industry
  • The biggest lessons learnt over the course of her career

The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.

The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.

The Dan Assor Show supporters:

Tarsus Group

Nineteen Group



Contact me for supporter and sponsorship opportunities