My guest for this episode is Ruth Yarnit Co-Founder and CEO of LeadDev (formerly White October Events). Ruth co-founded LeadDev in 2013 with Dave Fletcher.

Started as a small UK conference, the LeadDev team have developed their content function for their community as well as now running conferences in London, Berlin, New York and the West Coast of America. Their chosen audience, leaders of software engineering teams, had a proven appetite for events and a community to help them develop their tech, teams and tools to advance their businesses.

The conversation provides an educational insight into Ruth's personal journey as a co-founder: from the origins of the business, the successes, leadership, as well as the challenges faced and how she has overcome them. Find out how they have scaled from a small local conference to a reputable community focused, international brand.⁠

This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory. ⁠ ⁠

The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.

The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.

The Dan Assor Show supporters:

Tarsus Group

Nineteen Group



Contact me for supporter and sponsorship opportunities