This week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”.

The conversation includes;

  • Tamar’s journey from employee to business owner
  • Why treating marketing as simply visitor promotion is a missed opportunity
  • How marketing can help generate exhibition sales
  • Monetisation models for communities
  • Putting values above revenues
  • How the exhibition Industry can attract new talent
  • Industry diversity & inclusion
  • Which event professionals she would be happy to be stranded on a desert island with!