This week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”.
The conversation includes;
- Tamar’s journey from employee to business owner
- Why treating marketing as simply visitor promotion is a missed opportunity
- How marketing can help generate exhibition sales
- Monetisation models for communities
- Putting values above revenues
- How the exhibition Industry can attract new talent
- Industry diversity & inclusion
- Which event professionals she would be happy to be stranded on a desert island with!